Sporting idol, pin-up, doting dad, Olympics ambassador and now... meet David Beckham your 'tourist guide' extraordinaire.
He has drawn up his top ten hot spots for visitors heading to Britain for the London 2012 games, including locations he enjoys visiting with wife Victoria and their children.
The couple are worth over £160 million, but fear not: for you too can 'wend it like Beckham' from as little as £3.50 each.
Top tips: David Beckham has listed his top ten
recommendations for things to do in London during the Olympics. The idol
is pictured here with the games torch
Beckham, who grew up in Essex but whose family members had previously lived in the East End, recommends the traditional Cockney grub as 'an insider's tip for a real East London food experience' and exhorts one and all 'you've got to try pie and mash.'
He singles out Tony Lane's pie and mash shop in Waltham Abbey, Essex, as 'a favourite'.
Despite being based in Los Angeles since 2007 when he moved there to play for LA Galaxy, Beckham has remained a frequent visitor to that particular eatery on his visits to these shores.
Family fun: Beckham recommends Alton Towers, pictured and Thorpe Park as popular places to visit
Today the family-run business' boss Tony Lane said: 'He's been a regular for eight years. Pie and mash is pretty simple but it's good filling food and the best of British.
But then I would say that, wouldn't I?' Beckham's other insights into Britain's culture, history and attractions are slightly more predictable.
'Kids can't get enough of theme parks as I know being a father of four,' he wisely confides drawing on his experience raising sons Brooklyn, 13, Romeo, 9, Cruz, 7, and 11-month-old daughter Harper Seven.
Royal rumble: Buckingham Palace is also singled out as a highlight by Beckham whose own home was dubbed 'Beckingham Palace'
Impressive sight: The footballer's original club
home of Old Trafford and his international home of Wembley are put
forward as good places to take tours
One for shopaholics: Camden market, which
features more than 1,000 stalls, is on the list as are Portobello and
Spitalfields markets
BECKHAM'S TOP TEN HOTSPOTS
1. Take a tour of Buckingham Palace
2. Experience some real East London food at Tony Lane’s Pie & Mash shop
3. Go on a stadium tour of Old Trafford and the new Wembley
4. Grab some fresh air at one of the Royal Parks like Hyde, The Regent’s or Richmond
5. Play a round of golf at St Andrews
6. Go shopping at Manchester’s Northern Quarter, or markets like Camden, Portobello or Spitalfields
7. Take the kids to Thorpe Park or on the Harry Potter tour
8. Don’t miss London’s theatre scene and plays like War Horse or Jersey Boys
9. Eat at Ceconnis or NOPI in London
10. Go for a walk in the countryside and stop off at a pub along the way
2. Experience some real East London food at Tony Lane’s Pie & Mash shop
3. Go on a stadium tour of Old Trafford and the new Wembley
4. Grab some fresh air at one of the Royal Parks like Hyde, The Regent’s or Richmond
5. Play a round of golf at St Andrews
6. Go shopping at Manchester’s Northern Quarter, or markets like Camden, Portobello or Spitalfields
7. Take the kids to Thorpe Park or on the Harry Potter tour
8. Don’t miss London’s theatre scene and plays like War Horse or Jersey Boys
9. Eat at Ceconnis or NOPI in London
10. Go for a walk in the countryside and stop off at a pub along the way
Families can also 'get out in the fresh air at one of London's Royal Parks.'
He admits to being a fan of the Royal Family and recommends a visit to Buckingham Palace (not, of course, to be confused with 'Beckingham Palace', the £18 million mansion in Hertfordshire which he and Victoria, 38, the former Posh Spice, were recently reported to be putting up for sale).
'Buckingham Palace is in the heart of London and it's been the scene of so many great moments in British history - none of us will ever forget the amazing wedding last year,' he said, alluding to the marriage of the Duke and Duchess of Cambridge.
'Best of all, it's open for visitors during the summer so you can have a look around the state apartments.'
Sport, inevitably, is firmly in his thoughts.
He suggests going to a Premier League soccer match if you can as 'you can't beat the atmosphere' or a guided tour around a stadium like Old Trafford, his old stamping ground from his Manchester United days.
Night out: For evening entertainment Beckham suggests taking in a London show such as the hit West End musical Jersey Boys
Suggestions perhaps more likely to appeal to Victoria include shopping in designer stores or at London markets like Camden, Portobello and Spitalfields, and eating out at exclusive restaurants like the Ivy or Nobu on a 'special night'.
In the list, compiled for a smartphone 'app', Beckham also describes London's theatre land as the 'one thing you can't miss' when you are in the capital.
'I love going out with the family to a show,' he said, insightfully recommending the Lion King as something 'young and old will love'.