17.12.13

ORGANISATIONAL CHANGE



Around 25 to 30 percent of the existing companies might be forced to stop operations in the country in the next 2 – 3 years. This trend is likely to take place because of the increasing change in the Indian economy which has moved from the regulated and protected regime towards a more open and competitive the regulated and protected regime towards a  more open and competitive economy. In this changing perspective, only those who have capacity to compete and survive would emerge and take over the place of old ones.” 

FACTORS IN ORGANISATIONAL CHANGE
Organizational changes are required to maintain equilibrium between various external and internal forces to achieve organizational goals. Therefore various factors which may be important for necessitating organizational changes may be grouped into two categories: external and internal.
EXTERNAL FACTORS
Every organization exists in some context: no organization is an island in itself. Each must continually interact with other organizations and individuals – the consumers, suppliers, unions, shareholders, government – and many more. Each organizations has goals and responsibility related to others in its environment. Thus not only an organization must deal with its environment in conducting its affairs, but it must also give considerations to the goals of others as it establishers its foals and conducts its operations. The present – day environment is dynamic and will continue to be dynamic. Changes in social, political, economic technological and legal environment force organizations to change themselves. Such change may result in organizational changes like major functions, production process, labour – management relations, nature of competition, economic constraints, organization methods etc. in order to survive in the changing environment, organization must change. How the change in various environmental factors necessitate change in the organization may be seen in the following context:
1.     Technological Changes: when there is a change in technology in the organization’s environment and other organizations adopt the new technology, the organization under focus becomes less cost effective and its competitive position weakens. Therefore, it has to adopt new technology. When the organizations adopts a new technology, its work structure is affected and a now equilibrium has to be established. For example computers and automation have made significant impact on organizational functioning:
2.     Changes in Marketing Conditions: Since every organization exports its outputs to the environment, an organization has to face competition in the market. There may be two types of forces which may affect the competitive position of an organization – other organizations supplying the same products and buyers who are buying the product. Any change in these forces may require suitable changes in the organization. For example, when Indian economy was liberalized (the process still continues), there were many foreign organizations which entered the Indian market. This forced many Indian organizations to realign themselves with the new situation. The result is that there have been many cases of divesting the businesses and concentrating on the core businesses, acquiring core businesses, and developing competitive competence to face competitive threats. Similarly, there may be changes in buyers in terms of their needs, likeing – disliking and income disposal for a product. These changes force the organizations to bring those products which meet buyers requirements.
3.     Social changes: Social changes reflect in terms of people’s aspirations, their needs, and their way to working. Social changes have taken place because of the several forces like level of education, urbanization, feeling of autonomy and international impact due to new information sources. These social changes affect the behavior of people in the organization. Therefore it is required to make adjustment in its working so that it matches with people.

4.     Political and Legal Changes: Political and legal factors broadly define the activities which an organization can undertake and the methods which will be followed by it in accomplishing those activities. Any change in these political and legal factors may affect the organizational operation.

INTERNAL FACTORS
It is not only the change in external factors which may necessitate organizational change, any change in organization’s internal factors may also necessitate change. Such a change is required because of two reasons: change in managerial personnel and deficiency in existing organizational practices.
1.     Change in Managerial Personnel: Besides environmental; changes, there is a change in managerial personnel. Old managers are replaced by new managers which is necessitated because of retirement, promotion, transfer or dismissal. Each new manager brings his own ideas and way of working in the organization. The manager brings his own ideas and way of working in the organization. The relationships more particularly informal ones, change because of changes in managerial personnel. Moreover, attitudes of the personnel change even though there is not change in them. The result is that an organization has to change accordingly.

2.     Deficiency in Existing Organization:   Sometimes, changes are necessary because of deficiency in the present organizational arrangement and process. These deficiencies may be in the form of unmanageable span of management, large number of managerial levels, lacks in coordination between various departments, obstacles in communication, multiplicity of committees, lack of uniformity in policy decisions, lack of co – operative between line and staff and so on.

Chapter II CORPORATE STRATEGY

Our principles: We recognize that we must integrate our business values and operations to meet the expectations of our stakeholders. They ...