18.12.13

TOOL FOR SWOT ANALYSIS




·           Conduct Focus group meeting

-          Invite faculty members to meet for about an hour and “focus” them on the Four Ps or STEEP to give their perceptions of the strengths and weaknesses or opportunities and threats. 
-          QUESTIONS TO BE ANSWERED

STRENGTHS

     What makes us special?
     What resources (inputs) strategies (processes) and performances (outputs) do we handle well? (Focus on the “Four Ps”)
     What are our major internal strengths?

WEAKNESSES
     What are our soft spots?
     What resources (inputs), strategies (processes) and performances (outputs) do we not handle well or at all? (Focus on the “Four Ps”)
    What are our major internal weaknesses?

OPPORTUNITIES
     What trends and events can help us?
     What are the positive social, technological, economic, environmental and political forces influencing us? (Focus on the “STEEP”)
     What are our major external opportunities?
THREATS
     What trends and events can hinder us?
     What are the negative social, technological, economic, environmental and political forces influencing us? (Focus on the “STEEP”)
     What are our major external threats?

Chapter II CORPORATE STRATEGY

Our principles: We recognize that we must integrate our business values and operations to meet the expectations of our stakeholders. They ...