Doing business ethically requires a commitment from top mangers.
Why ? because it’s the top mangers who uphold the shared and set the cultural
tome ( Go to the Web and check out PRISM developing trust) They ‘re role models
in terms of both words and actions, though what they do is far more important
than what they say. If so managers, for example take company resources for
their personal use, inflate their expense accounts, or give favored treatment
to friends they imply that such behavior is acceptable for all employees.
Top managers also set the cultural tone by their reward and
punishment practices. The choices of whom and what are rewarded with pay
increases and promotions send a strong signal to employees. As we said earlier,
when an employee is rewarded for achieving impressive results in an ethically
questionable manner, it indicates to others that those ways are acceptable.
When wrong doing is uncovered, managers who want to emphasize their commitment
to doing business ethically must punish the offender and publicize the fact by
making the outcome visible to everyone in the organization.
