the airline industry’s current trajectory of taking more and giving less is increasing the amount of dissatisfied passengers all around the world. teague believes this is the perfect time for disruptive innovations similar to uber and airbnb, to question airline status quo. through the exercise of prototyping, the design firm sought to illuminate news ways forward and created ‘poppi’.
skyline filled sunrooflike any startup, ‘poppi’ began with a small set of company principles to motivate everything the airline would do. the 777 aircraft would feature a sunroof ceiling and undersized overhead bins that only hold personal items, such as computer bags and jackets. all luggage would be checked with RFID enabled tags to assure passengers where their bags are. the airline makes up for lost checked-bag fees through premium pricing that includes point-to-point delivery to hotels, transit lockers, parking facilities and even car trunks. the airplane would also include self-service machines that would offer food and drink options throughout the duration of the flight.
the airline would offer a rebranding of the dreaded middle seat geared toward the specific needs of frequent business travelers, ‘poppi’s’ click class is centered on a bag design that clicks into seats, providing grab-and-go convenience and reconsiders traditional cabin zoning. teague would eliminate the widely-used tier system with a more imaginative approach, by designing around experience versus space. a ‘cinema class’ would offer exclusive content to passengers as well as partnership opportunities for film and TV production companies. teague also re-evaluated the dreaded middle seat with a promotional setup that offers brands a touch point that participates in the cabin experience with something special to the middle-seat passenger.
the overhead bins would restrict passengers from bring in oversized baggage into the cabin
as resale websites are getting more and more popular, teague’s ‘poppi’ airline would embrace it by creating a secondary platform where buyers and sellers can seat swap through a internet-based application. they also completely rethought the gate experience by getting rid of the bad behavior of ‘gate lurking’ by providing real-time information at the gate and via mobile devices. the whole experience would improve boarding times, increase profits and change the way the world is flying for both passengers and airline crews.
the ‘click class’ centered around a redesigned luggage size 
the self-service food and drink machine 
the tier classes are replaced with ‘experience classes’ 
the redesigned gate experience 
the baggage drop-off area 
the airline would offer premium baggage delivery service 
the ‘poppi’ branding 
real-time information via a mobile device
reselling platform for passengers to swap seats
