( Second
task of strategic management )
Different
between goals and objectives
|
Goals
·
Goals are broad
·
Goals are
general intention
·
Goals are intangible
·
Goals are
abstract
·
Goals can’t be
validated
|
Objectives
·
Objectives are
narrow
·
Objectives are
precise
·
Objectives are
tangible
·
Objectives are
concrete
·
Objectives can
be validated.
|
|
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My Company’s Mission would be “ To become no.1 Industry oriented and Organization friendly of quality supplier of all type of manufacturing Industry”
Basis for building good Mission Statement
➢ Belief that the product or service can provide benefits at least equal to its price.
➢ Belief that the product or service can satisfy a customer need currently not met adequately for specific market segments.
➢ Belief that the technology to be used will provide a product that its cost and quality competitive.
➢ Belief that hard-work and the support of others, the business can grow and be profitable.
➢ Belief that the management philosophy of the business will result in a favorable public image.
➢ Belief that the entrepreneur’s self concept can be communicated and adopted by employees and shareholders.
My Company’s Objective would be :
1. Establish a proper action..
Example:
University
of Central Florida
VISION
The University of
Central Florida will be the nation’s leading metropolitan research university
recognized for its intellectual, cultural, technological, and professional
contributions and renowned for its outstanding programs and partnerships.
MISSION
The University of
Central Florida is a public, multi-campus, metropolitan research university,
dedicated to serving its surrounding communities with their diverse and
expanding populations, technological corridors, and international partners. The
mission of the university is to offer high-quality undergraduate and graduate
education, student development, and continuing education; to conduct research
and creative activities; and to provide services that enhance the intellectual,
cultural, environmental, and economic development of the metropolitan region,
address national and international issues in key areas, establish UCF as a
major presence, and contribute to the global community.
|
Mission: To create and facilitate the development of value-added
agricultural businesses.
Strategy: Provide financial support for the businesses from investment by
local farmer members.
Goal: Build a membership base.
Objective: Have 500 members by August 1.
Action Plan: The membership committee will conduct 10 membership meetings at
specified locations on the following dates in June and July.
