A marketing program is coordinated thoughtfully designed set of
activities that help to achieve the marketing objectives. Marketing objectives
are strategic sales goals that fit a particular companies strength and are a
good way to stretch the business in its current relationship and maximize the
sales a company has to put every possible marketing tool to work for it.
Marketing is a broad field which includes elements as diverse as
advertising , brand, logo design , sales calls, websites, broachers, packaging,
shows, conferences, events and so on. The more tools, the better will be the
marketing.
The 5’P’ stand for the 5 broad areas (product, price, placement,
promotion and people) some has to look to find ways to boost sales or
accomplish other marketing goals so that a customer commitment is built towards
the product or services.
Product
To marketers product is what you sell whether it is the physical
product or services, idea or even anitherperson( like in politics) or yourself
(like when you search for a new jobs) when you think a product way of changing
your product offering to boost sales, you can look at anything from new or
upgraded products to different packaging to added extras like services or warranties.
Price
To marketers price is not only the list price or sticker price of a
product but its also any adjustments to that price such as discounts and any price
oriented inducements to buy, distribution of coupons ,frequency rewards
,quality discounts and free samples. Any such offers adjust the price the customer
base with the goal of boosting sales.
Placement
Placement is where and when you present your product to customers.
You may have many option as to how you place a product in both time and space
whether you are dealing with retail stores sales calls WebPages or 24 hr a day
telephone services that can process customer orders you are dealing with the placement
‘P’.
Promotion
Promotion focuses on all the sale activities, advertising,
publicity, special events, displace, signs, WebPages, and other communications
designed to inform and persuade people about your product. Promotion is the
face of marketing because it is the element that reaches out to ask customers
for their business .
People
In most business people are responsible for many aspects of product
or service quality. If you follow this concept “help them work better”, and you
improve the product infect the personal connection between you people and your
customer and your clients may do the most for referral marketing. A powerful
marketing force where your customers serve as a sort of “ MINI” sale for you.
They refer others to you because they had a positive relationship with your
people.
